Digital Media

Power Media provides solutions designed to help advertisers master the art and science of digital marketing. We focus on helping our clients keep pace in an ever-changing digital world. PM plans, executes, and optimizes campaigns with desktop and mobile strategies that coincide with digital media consumption habits and utilize 1st, 2nd and 3rd party data.

Much of Power Media’s planning, buying, and campaign management is done through our proprietary programmatic real time bidding (RTB) platform, Arrow™. Whether we’re pursuing a CPC or a CPM buying strategy, Arrow™ enables us to perform real time bidding using multiple exchanges to deliver the lowest possible costs and excellent ROI for our clients. We do also purchase site specific advertising and Ad Networks.

The choice of advertising options and strategies are seemingly unlimited. Some of the forms and techniques that we use to plan and purchase digital media include:

  • SEM (Cost-per-Click)
  • Display
  • Retargeting
  • Data Overlays
  • Video
  • Social Media
  • Desktop
  • Mobile (Phone, Tablet, laptop)
  • Streaming

Planning and buying digital media can be quite confusing and challenging. Power Media makes sense of it all and shares the latest tactics to improve campaign results.