PM Direct

Power Media has been planning, buying and optimizing direct response media for decades. Our experience affords us the knowledge of which tactics, advertising mediums, programs, ad units and sizing works best for specific products and services. We also know why they work and what they should cost. PM believes in a measured initial approach and ongoing media testing to develop the right advertising mix for a successful direct response campaign. We are steadfast in our quest for new and “under the radar” opportunities to improve our clients’ ROI. Power Media plans and purchases direct response advertising for the following:

• Long and Short form TV
• Long and Short form Radio
• Digital Pay Per Click
• E-mail Marketing
• Newspaper
• Magazines
• Shared Mail

Whether a client is seeking discounted media or looking to identify a lead source, measure a CPL, CPM, MER or the lifetime value of a customer, PM has the tools and expertise to help them boost sales. Power Media is a member of the Electronic Retailing Association and chairs their Radio Advisory Council.